Ocean Skin Miracle Essence

A Thai commercial for skin care brand Ocean Skin recently has been making its rounds on Chinese social media. The popularity of the 2.5-minute ad once again proves the international success of Thai commercials.

Commercials from Thailand are hugely popular on Chinese social media; there are even entire accounts fully dedicated to sharing them online. The latest hit is a funny campaign by Ocean Skin that shows a young woman who would do anything to achieve that perfect skin. The commercial was posted on a popular funny video Weibo channel (@冷笑话精选), from where it was soon shared over 14,000 times within a few hours after it was posted.

“Thai commercials are better than movies,” one commenter said. Other netizens hold similar opinions, saying that Thai commercials are in a league of their own. Thai commercials often are indeed like short movies, as they greatly focus on narrative and plot. Music also plays an important part in creating the commercial’s movie-like atmosphere. It is noteworthy that many Thai commercials, both sad and funny, focus on overcoming personal challenges and convey morals about not giving up.